Friday, January 27, 2017

Flashlight Market Increases 2.5%

Interesting marketing study on growth of flashlight demand.

Something not clearly defined is the use of lights on so many devices not previously attached to them.  Since the advent of long life LED lights things like drills and other tools have lights on the pointy end for good targeting of the device.  It makes perfect sense and has expanded the overall use of lights to most everything.  Most people have seen the keychain lights now available.  Some are microscopic but put out as much light as an old 2 D cell standard incandescent flashlight.

Ryobi has added them to their battery powered drills recently.  It seems like a great innovation since they already have a battery powered device and adding a light draws almost no energy relative to the capacity of the battery and the draw of the motor.  It's an added feature.

Then of course there is now a marketing Push for Valentine flashlights.  Prada has one for sale in the multi-hundred range.

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